A history and description of the Center is available in the sections that follow. Several of these sections are linked to newspaper articles and editorials about different phases of our history and about our pioneering programs and projects. We hope that you enjoy and appreciate our history and ongoing activities, and that you will decide to become a part of them.

Other persons who were pivotal in the establishment of the Center were journalist, Mr. Marshall Lumsden, who served on the Board of Directors for twenty years, and psychologist, Dr. Howard A. Rubin, who served on the initial Board and who played several key programmatic roles in CICC's early years. Psychologists Drs. Karl Pottharst, Seymour Zelen and Richard Royal Kopp, also were early supporters, with Dr. Kopp playing important programmatic roles in several of CICC's initial projects.

The Center further believes that all parents have a right to and are deserving of the best possible education, training and support so they can maximize their efforts in effectively and humanely raising healthy, responsible and productive young people. There are many Benefits of Effective Parenting for families and communities:

When parents are effective, children are healthier, they achieve and behave better at school, and they contribute positively to the quality of community life. When parents are effective, a wide range of costly and tragic problems are prevented or diminished, including child abuse and neglect, learning and mental health problems, school failure, delinquency, drug abuse, gangs and crime.

The Center also believes that those professionals and individuals who are in positions to educate parents about effective parenting, need and deserve the best possible education, training and support to enable them to carry out their critical roles. The Center also values the continuing education of the full spectrum of health, education and social service professionals who provide other important services to parents, children and families.

It is out of these inter-related beliefs and values about the rights of children and parents, about the importance of education for parents, and about the importance of continuing education for those who serve parents, children and families, that the Center designs, delivers and disseminates its numerous projects, services and publications.

The Center delivers classes and seminars in these programs in Los Angeles and other cities throughout the United States, and it does this in cooperation with schools, childcare centers, Head Start agencies, hospitals, and civic, cultural religious and other local institutions.

The Center also delivers and promotes the use of a wide range of additional modern parenting programs, and it engages in evaluation studies on the effectiveness of these programs. In addition, the Center conducts research studies on the parenting practices and attitudes of various parent populations, out of which it designs new programs.

The Center also recognizes that parents can learn to be more effective through other means than attending classes and seminars outside of their homes. So the Center creates and distributes the largest array of parenting and child development publications, videos and pamphlets, and is in the process of developing additional ways to educate parents through the use of the Internet. Its education materials for parents and professionals are available through its Parent Training and Family Life Catalog and through the Publications section of this web site. (Parenting Books, Videos and Instructor Kits.)

These Parenting Instructor Training Workshops are led by highly trained and highly competent Trainers-of-Instructors. Each year, the Center trains more of these extraordinary individuals through its rigorous Trainer-of-Instructors Program.

In addition to the instructor training workshops and the Trainer-of-Instructors program, the Center provides a wider spectrum of Training for Professionals. It conducts local, regional and national training conferences to educate individuals, organizations and community decision-makers about the latest parenting programs, materials and research. These conferences are often organized around important contemporary themes, such as Violence in America: The Solution Starts at Home, Parents and Schools: Partners in Building America's Future, and Careers and Kids: Balancing Work and Family Responsibilities. The Center also creates new courses for different professional groups such as its Development Assessment Course, Birth to Five Years, to prepare psychologists to conduct state-of-the-art assessments of infants, toddlers and preschoolers, and its training conferences for childcare professionals (Getting Parents on Your Side, and Children With Special Needs.)

During the 1970's and early 1980's, CICC also conducted federal government-supported projects to research the effectiveness of parenting skill-building programs, to develop and test a national model for preparing mental health, social service and educational professionals as parenting instructors, and to create and test culturally adapted parenting skill-building programs for African- and Latino-American parents. A wide range of highly talented professionals played important roles in carrying out these pioneering projects, including Drs. Hector Myers, Howard Rubin, Larry Rosen, Charles Thomas, Deborah Sears Harrison, Efrain Fuentes, Thomas Newcomb, Marilyn Steele, Bryan Nichols, Barbara Solomon, Lupita Montoya Tannatt, Marlene Zepeda and Ms. Marilyn Marigna.

Most of CICC's Special Projects in the late 1980's and early 1990's involved the application of the knowledge about parent training and training parenting instructors that it had developed through the just described research projects. It was during this time that CICC moved from delivering parenting services and training parenting instructors in Los Angeles and other areas in California to delivering these services and training instructors on a national level. (See Los Angeles Times article, "Kerby Alvy's Prescription for Child Rearing.")

Toward the end of the twentieth century, the Center began creating different types of Special Projects that were more comprehensive in nature and which were based on its quarter century of prior projects and knowledge. These newer projects include concerted efforts to involve entire communities and human service systems in helping educate and train parents and/or in improving the overall quality of services provided to children and their families in specific communities and regions. The first such project was in Long Beach, California (see Los Angeles Times article, "This Village IS Helping to Raise Its Children.")

Effective Parenting Campaigns™

In 1998, the Center initiated the idea of comprehensive Effective Parenting Campaigns™. These campaigns raise public consciousness about the importance of effective parenting and parenting education, they build the capacities of local institutions to deliver the full spectrum of parenting education services, and they strive to make it possible for all parents to have the opportunity to be trained and educated.

Like all of the Center's pioneering projects, this one is being first developed and implemented in Los Angeles. And, like all other novel projects, its development is greatly dependent upon the Center's ability to raise funds to carry it out. Several local funding sources have already contributed, (see Los Angeles Times article, "Southland Campaign Seeks to Prove Better Parents Make Better Employees") and several components of the Los Angeles Effective Parenting Campaign are now in operation. Other communities, such as Palm Beach County in Florida, have approached the Center to help them develop similar comprehensive efforts and the Center has responded with careful guidance and master plans. Drs. Alvy, Scott Plunkett and Larry Rosen are playing important roles in these campaigns, including conducting community studies that provide data upon which campaigns can be customized for specific communities.

Does My Child Have Special Needs?™

In 2001, the Center initiated the idea for a comprehensive project that would help entire communities to identify children who have special developmental, emotional, behavioral, social and physical needs as early as possible in their lives, and to get these children and their families connected to the local services that can best help and educate them.

This project is called, Does My Child Have Special Needs?™ It includes the creation of a new Discovery Tool™ to help parents and others identify young children with special needs, Cross-Agency Intake Tools to help agencies to be more efficient and friendly in relating to these families, Family Service Advisors to help families navigate human service systems, and Assessment Tools and Courses for psychologists who conduct the developmental assessments that determine a child's eligibility for government services.

This project also involves pilot projects on delivering services for these children and their parents through childcare centers, and the training of childcare personnel in how to identify and help children with special needs. Dr. Alvy and Dr. Robert J. Rome play guiding roles in this major effort.

Child Care System and Parenting Education Projects

Also at the beginning of the new millennium, CICC has initiated regional projects that pioneer in bringing parenting education into the childcare system, an idea for which CICC has been advocating for years (see Los Angeles Daily News editorial by Dr. Alvy, "White House Raising Focus on Proper Child Care."). These projects are located in the San Fernando and Antelope Valleys of Los Angeles County and they involve the delivery of parenting skill-building classes and seminars with parents whose young children are in childcare centers and family childcare homes. The projects also involve educating these parents through self-instructional booklets, videos and CD's that they can play as they commute to and from work, childcare facilities and home.

These Child Care System and Parenting Education Projects also provide training for childcare professionals to expand their regular roles by becoming Effective Parenting Advocates and Resource Persons for the parents who entrust their children in their care. Dr. Alvy and Mr. Nelson Pichardo are the CICC leaders of these unique projects.

In 1975 it organized many sectors of the local community to urge the Los Angeles County Board of Supervisors to recognize and act upon the problems of child abuse and neglect. This advocacy effort resulted in the Board using its federal Revenue Sharing funds to support local child abuse prevention efforts, including the funding of CICC's Child Abuse Information Center. CICC then advocated that this county, the largest in the United States, needed a more focused overall approach to managing child abuse, and these efforts contributed to the Board creating a 24-hour child abuse reporting hotline and an Interagency Council on Child Abuse and Neglect to coordinate local services.

The decade of the 70's also saw the Center becoming very active in urging the nation's second largest school district, Los Angeles Unified, to stop using and modeling violent tactics in gaining the cooperation of students. These efforts resulted in the Board of Education abolishing the use of corporal punishment throughout the district. (See Los Angeles Times editorial by Dr. Alvy, "Violence Sets an Example.")

During the 1980's when the Reagan Administration was mounting a nationwide "War On Drugs," the Center worked to raise public awareness about the importance of parents in preventing youth drug use. CICC helped the responsible federal government agency, the Office of Substance Abuse Prevention, create a nationwide effort to involve all states in helping parents help their children avoid drug use. Dr. Alvy was the lead parenting expert and shaper of the government's Parenting Is Prevention Project that resulted in every state adopting a parenting education component as part of its Comprehensive Substance Abuse Prevention Plans and most states funding parenting programs as part of their plans.

CICC knew from its first efforts to train parenting instructors that there were major problems in this area because these individuals were isolated, un-credentialed, under-appreciated and under paid. Without them, there would be no parenting classes, and so it was highly indicated to do something to improve their situation and status. CICC first tried to mobilize a variety of other national and local parenting organizations in supporting a membership and advocacy association. There was interest but no funding for such an effort. CICC's Board decided to use some of its hard-earned funds to bring a National Parenting Instructors Association into existence. CICC initiated the Association during the 1990's with the leadership of Dr. Alvy and Dr. Jeffrey Morrow, and had over 1,000 members at its peak. Three highly successful national conferences were conducted and local chapters and efforts were stimulated. But a lack of complementary funding resulted in CICC having to end this endeavor toward the end of the century.

At that time, it transferred its advocacy effort to working with other national institutions in trying to create a new national organization that would raise awareness about the needs of today's parents and become a voice in Washington for parents. Dr. Alvy worked as part of a team of parent advocates to design what was to be called The National Association for Parents. Here too, however, a lack of funding stopped the development of this potentially powerful and badly needed association.

Also during the late 1990's, CICC was relating to the Domestic Policy Council in the Clinton White House about creating an entity that would bring a national government focus and commitment to promoting effective parenting. (See Washington Post article by William Raspberry, "Music to My Ears.") Dr. Alvy wrote a prototype for a Presidential Commission on Effective Parenting. There was growing interest in the White House and in several federal government agencies for what CICC was advocating but the administration's problems at the end of their second term diverted attention.

At about the same time, child advocate, director and actor Rob Reiner was working at the federal level to promote an emphasis on early childhood development that would be funded by a tax on tobacco products. When this effort failed on the federal level, Mr. Reiner and organizations like CICC supported a citizen-driven proposition in the State of California to have a 50 cent tax on tobacco products that would be used to fund early childhood health, education and welfare projects throughout the nation's largest state. CICC's emphasis was in reinforcing the need to include parenting education as a central component of early childhood projects. All of these efforts were highly successful as the voters passed Proposition 10 in 1998 and also defeated efforts to repeal the Proposition in 1999.

With the advent of this amazing funding source for early childhood programs statewide (up to $700 million a year), CICC has focused its advocacy efforts in orienting the county and state Proposition 10 Commissions who determine how the funds are to be distributed to use the best-researched, most effective and culturally-appropriate parenting programs in its projects, and to make creative uses of the Internet to educate, train, and support parents and service providers. (See Los Angeles Daily News editorial by Dr. Alvy, "Parenting Education Can Benefit Our Children.") The main emphasis of CICC's advocacy efforts have been with the Los Angeles County Proposition 10 Commission, who receives the lion's share of the funding (up to $165 million a year) because it has the largest number of young children in the state. These efforts have been successful in keeping parenting education in the forefront of the Commission's thinking and in the funding of millions of dollars of projects that include parenting education components.

The largest sources of support for specific service, research and training projects have come from federal, state and local government grants and contracts. At the federal government level, research and demonstration grants from such agencies as the National Institute of Mental Health, the National Institute on Drug Abuse, and the Office of Juvenile Justice and Delinquency Prevention enabled the Center to develop many of its parenting education and continuing education programs. Grants and contracts from numerous state and county government agencies and school districts have facilitated the delivery of many of the Center's services. Currently, a major provider of funds for the Center's local programs is the Los Angeles County Proposition 10 Commission.

The Center's work has also been supported through grants and gifts from more than eighty corporations and foundations, which are herein listed as CICC FOUNDATION AND CORPORATE SUPPORTERS.

Finally, the Center earns an important part of its funding through the fees that individuals and agencies pay to be trained to deliver parenting programs through the Center's Parenting Instructor Training Workshops. Thousands of organizations, both public and private, have paid the enrollment fees so that their staffs could receive the training and materials to enable them to deliver high-quality parenting education in their communities. Click on Affiliations of Persons Trained as Parenting Instructors for a state-by-state listing of the institutions and organizations that have paid for their staffs to be trained through the Center's workshops since the Center opened in 1974 through December 2000. You may find an organization in your community that is delivering parent education services because they have had their staff trained by CICC!